Webinar April 10, 2026
Achieving HCP 360: the case for CRM-native event integration
CRM Omnichannel
About this webinar
Most pharma companies capture event interactions in standalone systems, then attempt to sync data back to Veeva or Salesforce through batch integrations. The result: stale data, incomplete HCP profiles, and missed follow-up opportunities.
This session makes the case for CRM-native event management — where event planning, execution, and intelligence live directly inside the CRM from day one.
Key topics
- The gap between event data and CRM data in typical pharma tech stacks
- What “CRM-native” means in practice: Onomi inside Veeva CRM
- Real-world results from pharma teams that moved to CRM-first event management
- Q&A with customers who made the switch