Omnichannel Customer Engagement webinar series

Learn how leading pharma companies build omnichannel HCP engagement strategies before product launch to maximize impact.

On June 23, Mira Nebbache will join Pierre Metrailler to share what she is building: a standardized best-in-class webinar journey developed using uplift modeling, and an initiative to create an internal HCP 360 platform that retains behavioral data across touchpoints rather than losing it betwe

This event will explore how to design medical education experiences that make key messages stick by using repetition, relevance, engaging formats, and active application. You will learn how Onomi helps teams deliver scientific content in a way that drives lasting learning across every event tou

Pierre Metrailler and Jose Maria Avila (Sanofi) unpack generative engine optimization (GEO) and share a practical, pharma-ready strategy for treating LLMs as customers.

Why event data must live inside your CRM to unlock a true 360-degree view of HCP engagement and drive commercial outcomes.

On April 16th, Pierre Metrailler will sit down with Sherry Crowe, CEO of OncoConnect and 30-year veteran of oncology commercial strategy, to unpack what "good" actually looks like when you try to use AI for oncology engagement. Sherry shares why AI outputs often look convincing but fail under s

Join us on March 19th for a 30-minute discussion, where Pierre Metrailler (Onomi) and Stefan Turnwald (CEEEcon, Ex-Novartis) will unpack the real tension most teams avoid: a webinar can either substitute the rep or strengthen the rep. This is where webinars become a make-or-break moment.

Pierre Metrailler and Mark Watson unpack why congress ROI often breaks down -- not because teams lack effort, but because they measure the wrong things.

In this 30-minute conversation, Paul Bobin (The Other Mind) and Pierre Metrailler (Onomi) unpack how to connect the dots between booth training, real human connection, and CRM-ready follow-up.

In this 30-minute episode, Create Health CEO, Phil Blackmore, joins Pierre Metrailler, CEO at Onomi, to break down why current HCP engagement is falling behind, how legacy habits erode trust, and what it takes to build strategies that resonate today. They will explore why traditional content fo

This event will explore how to design medical education experiences that make key messages stick by using repetition, relevance, engaging formats, and active application. You will learn how Onomi helps teams deliver scientific content in a way that drives lasting learning across every event tou

In this 30-minute episode, Sander Ruitenberg, Head of Omnichannel Engagement International at CSL, joins Onomi CEO Pierre Metrailler to discuss what it looks like when a company genuinely adopts an omnichannel approach. Sander will explain how to transform congresses into omnichannel campaigns

Medical congresses are broken. $100M budgets. Little proven ROI. And everyone's throwing AI at the problem like it's 2019.Bob Tegge from ZS and Pierre Metrailler are dissecting what's actually happening at congresses. Not the "digital transformation" theater. The real shifts that separate winne

In this webinar, Henrik Larssen brings a fresh perspective, drawing on his professional experience leading global omnichannel and engagement strategy in a major rare disease organization.

Pharma has an AI problem, but it is not the algorithm. It is the process.Most teams are trying to run single-channel business models in an omnichannel world powered by AI. Campaigns still reset every January. Medical and marketing still plan in silos. And customer experience is treated as an ou

Medical leaders are often caught between constant tactical demands and the need for deep strategic thinking. Urgent requests, compliance pressures, and cross-functional misalignment can leave congresses feeling reactive and underleveraged.In this session, Laragh de Bhulbh, Medical Affairs strat

Frank Fisher (AMICULUM) and Pierre Metrailler (Onomi) unpack the real blockers holding medical teams back from omnichannel, and share stories from rare disease and mid-tier pharma.

Pharma has no shortage of platforms. What it lacks is adoption. Too often, omnichannel rollouts fail not because of the technology, but because internal teams resist change. Without alignment, training, and accountability, even the best tools get ignored, and HCP engagement falls short.On Septe

Proposition: Medical congresses are no longer worth the investmentFor: Pharma pours millions into booths, travel and sponsorships—but HCP attendance is dropping, leads are poorly captured, and post-event engagement is nearly non-existent. In the digital age, the ROI of congresses is more myth t

Most pharma websites are built for the brand, not for the HCP.They prioritize control, not utility. Speed and relevance are traded for gated content and rigid structures. And when valuable content - such as events and educational materials - do appear on the site, they are often buried, unsearc

When leadership asks for ROI, what are they really asking for? The truth is, ROI means something different to every function. In this episode, Erica Gifford (Senior Marketing Operations Manager, Eurofiins) joins Pierre Metrailler (CEO, Onomi) breaks down how to measure and communicate event ROI

Medical teams are expected to drive scientific impact, but after every congress, the same question lingers: What did we actually achieve? Despite months of planning and thousands of dollars spent, valuable insights often get lost: trapped in silos, scattered across systems, or never acted on at

Most omnichannel strategies fail because they assume one model fits all. In reality, how you engage HCPs should vary based on therapeutic area, market structure, business viability, and internal readiness.In this session, Philip Vyt (Founder, Shyft) joins Pierre Metrailler (CEO, Onomi) to intro

Beyond Reach: How to Use Omnichannel - Onomi

How to Turn Event Engagement Into Real-World Impact​ - Onomi

Discover the transformative potential of achieving HCP 360
through event CRM integrations

Cutting Through Compliance Myths to Unlock Better Event Engagement - Onomi

3 Secrets to Transforming HCP Education - Onomi

Discover the transformative potential of achieving HCP 360
through event CRM integrations

Learn how to evolve from brand-centric to CX-centric event engagement and design customer experiences that touch multiple products during a product launch.

Discover the transformative potential of achieving HCP 360
through event CRM integrations

Discover the transformative potential of achieving HCP 360
through event CRM integrations

Discover the transformative potential of achieving HCP 360
through event CRM integrations

Learn how shifting from aggressive sales tactics to inbound, HCP-centric content marketing can help you build trust and deeper connections that drive real results.

Discover the most common pitfalls that plague pharma congresses and learn actionable strategies to overcome fragmented data, disjointed tools, and poor insights.

Learn the 4 secrets to running compliant pharma webinars at scale. Discover actionable insights for success in our on-demand webinar. Watch now!

Upgrade your congress logistics with Onomi! Discover smarter tools beyond Excel for efficiency & compliance. Watch our on-demand webinar now!

Align your congress strategy early with Onomi! Discover proven tactics for smoother operations and KOL engagement. Watch the on-demand webinar now!

Learn what makes HCP portals effective! Discover key strategies to improve engagement and ROI. Watch the on-demand webinar with Onomi and Digitalya now!

Discover omnichannel strategies to empower HCP field teams. Learn actionable insights to boost engagement. Access the on-demand webinar now!

Boost HCP event impact with intelligent omnichannel orchestration. Learn how AI enhances engagement and follow-ups. Access the on-demand webinar now!

Turn KOLs into engaging webinar presenters with expert tips from Onomi's on-demand webinar. Learn strategies to captivate HCPs. Watch now!

Boost HCP engagement with integrated event tech for omnichannel success. Discover strategies for scalable impact. Watch the on-demand webinar now!

Be the first to uncover key takeaways from Veeva Commercial Summit Europe 2024! Join the webinar to stay ahead on trends and innovations. Register now!

See how the Veeva Onomi Sync App empowers reps with event-derived HCP insights to fuel relevant conversations and drive meaningful follow-up.

Discover the top 3 content teasers to attract more HCPs to your webinars. Learn AI-driven strategies for impactful engagement. Watch the on-demand webinar now!

Transform your pharma webinars! Learn how AstraZeneca optimized their digital events in 6 weeks with Onomi. Watch the on-demand webinar now!

Learn why CRM integration is essential for impactful HCP events. Discover strategies for unified engagement and data insights. Access the on-demand webinar now!