Congress Strategy & Ops: Never Too Early to Align

About this session

Imagine this: It’s the final days before a major international medical congress, and your team is scrambling.

The commercial team is focused on securing booth space, the medical team is preparing to present cutting-edge research, and the clock is ticking.

You’ve been here before – the stress, the last-minute adjustments, the feeling that things could have gone smoother if only everyone had been on the same page from the start.

But what if things were different this time? What if, instead of rushing to align at the last minute, your teams were already in sync, with a clear, unified strategy that balanced both commercial and medical objectives?

What you’ll learn

• How to align commercial and medical teams early for a unified congress strategy
• Ways to engage with KOLs and capture valuable data that can be integrated into your CRM system
• How to secure spaces and sponsorship options effectively
• Battle-tested tactics that have made the difference between a hectic congress and one where everything clicks

Speakers

• Jabrane Annaki — Global Congress Lead, Takeda
• Pierre Metrailler — CEO & Founder, Onomi