From education to intelligence: pre-launch omnichannel strategies that win

About this webinar

Pre-launch is the most critical phase for building HCP awareness and shaping clinical opinion. Yet most pharma companies still treat pre-launch engagement as a series of disconnected touchpoints — advisory boards here, congresses there, standalone medical education events somewhere else.

This webinar explores how leading Medical Affairs and Brand teams are building integrated omnichannel strategies that connect every pre-launch HCP interaction into a unified intelligence layer.

What you’ll learn

• How to design a pre-launch engagement plan that spans congresses, webinars, and advisory boards
• Connecting event data to CRM for a complete view of HCP sentiment and engagement
• Measuring pre-launch engagement effectiveness with real metrics, not vanity numbers
• Case study: how a top-10 pharma company used Onomi to coordinate pre-launch HCP engagement across 12 congresses