HCP Journey

About this session

So you want your customers to get from A to B.

But are HCP journeys ever truly linear like this?

In reality, they’re a complex web of interactions, each one a crucial piece of the puzzle. But many pharma marketers focus only on isolated events, missing out on the bigger picture and the chance to tell a story.

This webinar explores how to manage the digital data layer surrounding HCP journeys before, during, and after medical congresses and other key experiences. We’ll show you how to collect and analyse the digital breadcrumbs left by HCPs, transforming them into a clear and actionable roadmap.

Speakers

• Pierre Metrailler — CEO & Founder, Onomi
• Lin Lei — Senior Director, Head of HCP Multichannel Engagement, Danone
• Graham Addison — Senior Director, Global Marketing & Digital Excellence, AstraZeneca
• Andreas Gerloff — Vice President, Global Head of Medical Customer Excellence, Bayer
• Paul Simms — Chief Executive, Impatient Health