HCP Portals: What Does Good Look Like?
About this session
Pharma companies spend millions building HCP portals, hoping that HCPs will use them regularly to build trust, engage & attend events. However, this level of engagement rarely happens. While the winning formula for HCP portals is still unknown, there are some key success factors you should know.
Join Alex Jijie (Digitalya) and Pierre Metrailler (Onomi) as they share insights, real-world examples & practical solutions to make HCP portals more effective. This session will teach you how to understand, measure & improve HCP portal performance, helping you make smart investments before spending a lot of money.
Discover real-world strategies that can maximize HCP portal ROI
Find out how to track & improve HCP portal performance to keep users engaged
Speakers
- Alex Jijie — Digitalya
- Pierre Metrailler — CEO & Founder, Onomi