How to Help Field Teams with Omnichannel HCP Event Practices

About this session

HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are among the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact.

In this episode of our ‘Elevating Events for Omnichannel Engagement’ series, we are welcoming Mehrnaz Campbell, author of ‘The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement’, and discussing how HCP events can become the field team’s best friend in omnichannel.

What you’ll learn

• Why “digital transformation” fails to change field teams’ behaviors
• How to find the confidence to “get something done in omnichannel”, even if not perfect
• How to measure HCP events meaningfully
• The 9C’s of essential skills — with a focus on Collect, Close and Crunch in the context of HCP events
• How to take action today with Mehrnaz’s Implementation Plan

Speakers

• Mehrnaz Campbell — Founder & CEO, Cheemia
• Pierre Metrailler — CEO & Founder, Onomi