Intelligent Omnichannel Orchestration for HCP Events

About this session

HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are amongst the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact.

What you’ll learn

• Enroll your field teams into event execution and create context and opportunities for reps to engage
• Discover new ways to improve in-person and virtual event performance to get more registrations, higher attendance and better follow-ups
• Learn how AI can help create a human touch in your digital event execution
• Heads of Omnichannel Platforms/Engagement
• Digital Leads, Digital Marketing Managers
• Congress & Event Enablement Directors/Managers

Speakers

• David Logue — Aktana
• Pierre Metrailler — CEO & Founder, Onomi