Mind the Gap: Bridging Web and Events to Unlock Omnichannel Engagement

About this session

Most pharma websites are built for the brand, not the HCP.

They prioritize internal messaging over utility, burying valuable content like webinars and congresses, and often reducing the website to a static digital brochure. This disconnect makes it harder for HCPs to find what they need, engage meaningfully, or take the next step in their journey.

The result is more than just poor UX. It’s a fragmented experience where digital and event strategies operate in silos, limiting follow-up, eroding trust, and wasting valuable engagement signals.

What you’ll learn

• , CEO at Onomi, explore why web and event strategies remain disconnected, and how that fragmentation is costing you HCP trust, engagement, and follow-up impact. They will show how to flip the model: treating the website not as a standalone asset, but as the central hub for education, rep activation, event promotion, and CRM-connected engagement.
• The conversation will go beyond UX, and share practical ways to design high-value, high-utility experiences that link every touchpoint across the HCP journey, from website to webinar, from event to rep interaction.
• Why disconnected web and event strategies are costing you HCP engagement.
• Why disconnected events and digital flows undermine trust, recall, and action in HCPs.
• Why most pharma websites fall short of their educational purpose, and how to fix that.
• How leading pharma teams are designing seamless handovers between channels to drive long-term engagement.

Speakers

• Rob Verheul — CEO, Graphite Digital
• Pierre Metrailler — CEO & Founder, Onomi