Product launch like a pro: event strategies that actually work

About this session

Evolving from a brand-centric to a CX-centric architecture, how can we design customer experiences with events that can touch on multiple products? In this on-demand webinar, Claude Waddington (ComEx Strategy) and Pierre Metrailler (Onomi) explore practical event strategies for pharma product launches that actually deliver results.

The session covers how to structure engagement around the customer experience rather than the brand, leverage digital opinion leaders (DOLs) to amplify content, and maintain a hybrid engagement strategy that goes beyond email.

What you’ll learn

• Design a CX-centric engagement architecture for product launches
• Amplify content through DOLs (digital opinion leaders)
• Successfully maintain a hybrid engagement strategy
• Utilize your tools to move towards digital engagement and beyond just emails

Speakers

• Claude Waddington — MD, Principal Consultant, ComEx Strategy, The Palindromic
• Pierre Metrailler — CEO & Founder, Onomi