The 5 Congress Trends That Will Make or Break Your 2026 Strategy

About this session

Medical congresses are broken. $100M budgets. Little proven ROI. And everyone’s throwing AI at the problem like it’s 2019.

are dissecting what’s actually happening at congresses. Not the “digital transformation” theater. The real shifts that separate winners from “we’re still figuring out our KPIs” teams.

Big booths out. Targeted Tier 2-3 presence in. Reinvest savings into digital infrastructure. Result: 40% smaller footprint, 3x engagement.

Differentiated invites. Real conversations. Instant insight capture. “Market research” that’s actually useful.

Speakers

• Robert Tegge — Associate Principal
• Pierre Metrailler — CEO & Founder, Onomi