Turning KOL Data Into CRM-Ready Action With AI

About this session

(Onomi) take on a problem most oncology teams recognize but few have solved: the gap between AI-generated KOL intelligence and field-ready insight that the commercial team can actually trust.

A central theme was that the problem facing oncology teams is rarely a shortage of data or tools. Most teams already invest in powerful platforms. The

real issue is that AI outputs often look credible on the surface but carry inaccuracies that only become visible in front of a customer

. A missing physician, an outdated affiliation, a misidentified KOL: these are not edge cases. They are predictable failure modes that damage trust in the field and slow follow-up at the moments that matter most.

Speakers

• Sherry Crowe — OncoConnect
• Pierre Metrailler — CEO & Founder, Onomi