When Digital Competes With the Field: How to Make Webinars Work in Pharma

Congress CRM Omnichannel Medical

About this session

(CEEEcon, Ex-Novartis) unpack the real tension most teams avoid: a

webinar can either substitute the rep or strengthen the rep

. This is where webinars become a make-or-break moment.

Here is a recap of what we covered, including the key moments, the practical example, and the operating model you can apply.

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