When Multichannel is Good Enough: How to Design Your Engagement Model of Choice

About this session

Most omnichannel strategies fail because they assume one model fits all. In reality, how you engage HCPs should vary based on therapeutic area, market structure, business viability, and internal readiness.

What you’ll learn

• (Founder, Shyft) joins
• (CEO, Onomi) to introduce the concept of the Engagement Model of Choice (EMOC): a practical framework for designing tailored engagement strategies that actually work.
• You’ll learn when a well-run multichannel approach is enough, when to evolve to full omnichannel, and how to embed your model into brand planning so it drives execution at scale.
• Why one-size-fits-all omnichannel doesn’t work, and what to do instead
• How to define EMOC based on HCP needs, commercial viability, and team capability
• Real-world examples from rare disease, specialty, and launch planning

Speakers

• Philip Vyt — Founder, Shyft
• Pierre Metrailler — CEO & Founder, Onomi